Setting the drag correctly on a spinning reel isn’t a one-time thing, but something that should be constantly adjusted for different lures, presentations and line variations.

Don’t be so quick to put away the open-water fishing supplies in exchange for hardwater equipment. It will pay to have both out.

Preserved baitfish, live shiners and hotdogs have one thing in common: they catch northern pike through the ice.

110-pound catfish puts an angler in the books but under scrutiny.

Show your appreciation to those who have served and bring in business while doing so.

Stocking a diverse lure supply for fall and winter fishing is one thing, but make sure you are also putting some thought into the apparel anglers need to stay comfortable on the water.

Large worms are more adaptable than many anglers give them credit for, so don’t be afraid to advertise them that way.

Put some thought into the on-the-water items your customers may forget

Knowing the “old” lures anglers still want can mean big money for your store

In the latest fishing industry news, in less than two months the new Get On Board fishing and boating campaign has reached an audience of more than 640 million.