Don’t be so quick to put away the open-water fishing supplies in exchange for hardwater equipment. It will pay to have both out.

Knowing the “old” lures anglers still want can mean big money for your store

Fish can be caught again and again if cared for properly and then promptly released. Take the time to educate your customers on important catch-and-release tools and techniques.

The Rap-V Blade from Rapala is a hybrid lure that combines the best features of a lipless crankbait with a blade bait.

Air-brushed creations for fishing would surely be snubbed by art connoisseurs, but anglers flock to tackle stores to buy custom-painted lures.

In addition to filling your shelves with fish catching gear, you should also stock these five proven fish cleaning and cooking products.

Rapala’s Floating Aerator extends live bait life by gently mixing air into water as it floats on the surface.

In the latest fishing industry news, Simms has expanded its angling prostaff and B.A.S.S. is seeking nominations for its high school All-America team.

In the latest fishing industry news, Shimano introduces new ice fishing gear an Caymus Boats presents its new tournament owner rewards payout format.

In the latest fishing industry news, Pure Fishing has acquired Fin-Nor and Van Stall, and Strick Walker is the new CMO for Simms Fishing Products.