Underwater cameras and other models can add to your store’s bottom line. Here’s a rundown of the most popular fishing cameras.

How Wally Marshall went from a plumbing career to being known nationwide as Mr. Crappie.

Air-brushed creations for fishing would surely be snubbed by art connoisseurs, but anglers flock to tackle stores to buy custom-painted lures.

Hot new fishing lures won’t be new for long, and while they might be hot for some time, it pays to have displays in your store that quickly grab the attention of customers.

If you don’t regularly watch fishing content on YouTube, then chances are good you’re losing sales by not stocking the hottest lures.

PRADCO Fishing Executive Director of Sales and Marketing Chris Gulstad explains the challenges and rewards of managing 20 iconic lure brands.

By educating customers about non-native brands, you expand selection in your store with topnotch products designed to conquer specific hurdles for the traveling angler.

Fishing for bass from kayaks has exploded from coast to coast. Here’s how to capitalize by carrying the right products for your specific area.

While bass fishing remains open year-round throughout much of the country, anglers in the Midwest and North are planning (and purchasing!) for opening day.

These five companies are some of the biggest players in the fishing line category. If you’re not stocking a decent selection from each one, you’re losing sales to competitors.