While bass fishing remains open year-round throughout much of the country, anglers in the Midwest and North are planning (and purchasing!) for opening day.

These five companies are some of the biggest players in the fishing line category. If you’re not stocking a decent selection from each one, you’re losing sales to competitors.

No product category in your tackle shop is more basic than fishing line, but some customers are confused about the dazzling parade of items. Learn how to help them untangle the mystery.

Garmin and Lowrance have entered the trolling motor category with brushless motors. Is it a better design?

If you’re selling trolling motors, big changes are afoot that customers will be asking about during spring and summer 2020.

Designed for pitching and flipping, the Daiwa Tatula Elite P/F weighs 6.9 ounces is available in gear ratios of 7.1:1 or 8.1:1, with handle on the right or left (four models total).

If you’re not prospecting for sales boosts from hot new fishing products and seasonal favorites, you’re missing out on a great opportunity.

PRADCO Outdoor Brands is an icon in the bass fishing market, and with its acquisition of the Bobby Garland brand, it’s now targeting crappie anglers, too.

From one lightweight rain suit to today’s array of outdoors products, Alabama-based Frogg Toggs has grown carefully but smartly as it looks to the future.

Legendary anglers Mark Davis, David Fritts and Davy Hite join other fishing industry giants Chris Armstrong and Ed Chambers in joining the Bass Fishing Hall of Fame.