Anglers of all ages will be making memories on the water this summer, and you and your sales team play an important role by providing solid advice and dependable products.

How to extend your customer base with effective outreach to youth fishing teams and clubs.

A simple but unique idea became the building block of Bullet Weights, one of the largest and most innovative sinker manufacturing companies in North America.

Underwater cameras and other models can add to your store’s bottom line. Here’s a rundown of the most popular fishing cameras.

How Wally Marshall went from a plumbing career to being known nationwide as Mr. Crappie.

Air-brushed creations for fishing would surely be snubbed by art connoisseurs, but anglers flock to tackle stores to buy custom-painted lures.

Hot new fishing lures won’t be new for long, and while they might be hot for some time, it pays to have displays in your store that quickly grab the attention of customers.

If you don’t regularly watch fishing content on YouTube, then chances are good you’re losing sales by not stocking the hottest lures.

PRADCO Fishing Executive Director of Sales and Marketing Chris Gulstad explains the challenges and rewards of managing 20 iconic lure brands.

By educating customers about non-native brands, you expand selection in your store with topnotch products designed to conquer specific hurdles for the traveling angler.