One critical variable can and must be applied to every customer who walks through the door: their budget.

Owner Danny Blandford explains how precision in tackle designs, precision in soft plastics recipes and precision in order fulfillment are keys to success for Secret Lures Co.

“Take a kid fishing!” The mandate extends to mentor and dealer alike. Here’s why you should double down on youth fishing planning and preparation — and your degree of involvement in a potentially life-changing event.

Upsell based on your experience, knowledge and desire to help your customers.

Customers don’t have unlimited budgets for fishing rods, so it’s important to understand the relationship between product price and performance.

Help your customers figure out the best kayak hauling system based on their needs, plans and what’s available from manufacturers.

Take a fishing reel brand with a legendary reputation, add digital technology to prevent backlashes, and offer the new baitcaster for less than $200 and you have an easy sale.

Anglers of all ages will be making memories on the water this summer, and you and your sales team play an important role by providing solid advice and dependable products.

How to extend your customer base with effective outreach to youth fishing teams and clubs.

A simple but unique idea became the building block of Bullet Weights, one of the largest and most innovative sinker manufacturing companies in North America.