From one lightweight rain suit to today’s array of outdoors products, Alabama-based Frogg Toggs has grown carefully but smartly as it looks to the future.

Legendary anglers Mark Davis, David Fritts and Davy Hite join other fishing industry giants Chris Armstrong and Ed Chambers in joining the Bass Fishing Hall of Fame.

Editor Alan Clemons and Senior Editor Dave Maas have decades of experience on the water and writing about fishing and the outdoors.

Whether you work with anglers on the top pro tournament trails or well-known locals, customers can benefit from the experience and knowledge of pro staffers. Learn how to tap into this valuable resource.

From Erie to the Amazon, and Alaska to Alabama, anglers travel to fish and enjoy new experiences. Learn how these road warriors can help you boost sales.

Kayaks, canoes, stand-up paddleboards and accessories are hot in the outdoors market. Don’t miss this opportunity to attract more customers and sales.

Don’t overlook local lure makers when considering options for your store to help increase sales and fulfill your customers’ needs.

Z-Man Fishing Products earned the Commitment to Excellence Award and Best Soft Lure Award for its TRD BugZ at the Pitman Creek Fall Dealer Show held in October 2019.