Some spinnerbaits on display in your store come with a protective hook sleeve; be sure to tell customers to remove it before fishing!

A dry erase board containing timely fishing reports from a local guide will help get customers excited about getting on the water, and it will help sell lures and live bait, too.

While bass fishing remains open year-round throughout much of the country, anglers in the Midwest and North are planning (and purchasing!) for opening day.

Matching the correct size spinning reel to a rod is key to selling a well-balanced, fish-catching package.

Whenever you sell a baitcasting reel, explain to customers why tape should be used to avoid braid slipping on the spool.

Here’s a quick and effective way to compare fishing rod sensitivity in your store.

When you display fishing rods in your store, you have several choices. In the author’s opinion, the best method is by fishing technique.

If you have fishing rods with cork handles on display that need cleaning, then reach for the baby wipes.

Any tackle shop can sell a few fish finders. To set your store apart from the crowd, and boost your fish finder sales, focus on education — and offer installation.

A cork board fishing lure display is a clever way to sell more lures to avid youth anglers who keep track of their PBs (personal bests).