Customers don’t have unlimited budgets for fishing rods, so it’s important to understand the relationship between product price and performance.

Great American Outdoors Act; Hobie B.O.S. Competition; ‘Wonders of Wildlife’ Named No. 1 Aquarium; Abu Garcia Mourns Passing of Len Bortström; Bass Fishing HoF Cancels 2020 Banquet; and B.A.S.S. Moves High School and Junior Tournaments.

Chosen from 30 “Best of Category” winners at ICAST 2020, the Old Town Sportsman Autopilot takes home the coveted “Best of Show” award.

May 2020 sets records in growth for new boat sales; Tampa Boat Show cancelled; IGFA announces top record-producing tackle manufacturers of 2019; and 127 outdoor rec businesses urge House to pass Great American Outdoors Act.

Doug Minor joins American Baitworks as president; Jackson Kayak hires Brad Taylor as VP of sales; National Walleye Tour releases revised schedule; PRADCO distributes PPE to help hospitals; and former Shimano Chairman Yoshizo Shimano passes away.

Fish can be caught again and again if cared for properly and then promptly released. Take the time to educate your customers on important catch-and-release tools and techniques.

Selective harvest — knowing which fish to keep for the table — is key to making great meals and ensuring outstanding fisheries in the future.

Third generation of Perkins family to lead Orvis; boat buying frenzy across U.S.; Clean Drain Dry Initiative unveils new tools to fight invasive species; and St. Croix Rods Virtual Customer Appreciation Day, June 18-20.

Lure components and tools from The Worth Company are good sellers in any tackle shop, and the even better news is they carry a high margin.

Polarized fishing glasses protect your eyes and, depending on water clarity, a better view of a fish’s underwater world.