Fish can be caught again and again if cared for properly and then promptly released. Take the time to educate your customers on important catch-and-release tools and techniques.

Selective harvest — knowing which fish to keep for the table — is key to making great meals and ensuring outstanding fisheries in the future.

Third generation of Perkins family to lead Orvis; boat buying frenzy across U.S.; Clean Drain Dry Initiative unveils new tools to fight invasive species; and St. Croix Rods Virtual Customer Appreciation Day, June 18-20.

Lure components and tools from The Worth Company are good sellers in any tackle shop, and the even better news is they carry a high margin.

Polarized fishing glasses protect your eyes and, depending on water clarity, a better view of a fish’s underwater world.

A simple but unique idea became the building block of Bullet Weights, one of the largest and most innovative sinker manufacturing companies in North America.

BRP (Bombardier Recreational Products) has stopped production of its Evinrude outboard motors and has entered into an agreement with Mercury Marine to support boat packages.

Customers like to know which lures are preferred by your experienced sales staff. One great way to provide this insight is with an end cap filled with top lure picks.

If you stock spinnerbaits with only an open loop, then you’re missing sales, especially in northern pike country.

Don’t underestimate the number of anglers — adults included — who prefer simple spincast (push-button) reels with matching rods.