The new-for-2020 Daiwa Tatula 300 baitcasting reel is designed for throwing large lures for big bass.

Ideal for flippin’ rigged Texas-style or as a jig trailer, the Zoom Bait Magnum Ultra-Vibe Speed Craw is 20% larger than the original Ultra-Vibe Speed Craw.

Customers don’t have unlimited budgets for fishing rods, so it’s important to understand the relationship between product price and performance.

Take a fishing reel brand with a legendary reputation, add digital technology to prevent backlashes, and offer the new baitcaster for less than $200 and you have an easy sale.

Fishing for bass from kayaks has exploded from coast to coast. Here’s how to capitalize by carrying the right products for your specific area.

Designed by BASS Elite Series Angler John Crews, the SPRO Spin John 80 Spy Bait is available in eight proven color patterns.

While bass fishing remains open year-round throughout much of the country, anglers in the Midwest and North are planning (and purchasing!) for opening day.

Designed for pitching and flipping, the Daiwa Tatula Elite P/F weighs 6.9 ounces is available in gear ratios of 7.1:1 or 8.1:1, with handle on the right or left (four models total).

Felmlee Lures now offers its top three bass lures in one convenient Bass Starter Kit.

Frustration can set in when trying to catch finicky schooling bass focusing on live forage instead of your artificial bait. Try these secret tips for catching schooling bass from veteran pro angler Matt Arey.