Northland Fishing Tackle Acquires Bagley Bait Company

Northland Fishing Tackle has acquired Bagley Bait Company, which will transition operations to Bemidji, Minnesota.

Northland Fishing Tackle Acquires Bagley Bait Company

Pro angler Scott Canterbury of Alabama is a member of the Bagley Bait Company pro staff. (Photo: Bagley)

Northland Fishing Tackle has acquired 60-year-old Bagley Bait Company, a maker of balsa and wooden crankbaits and other lures.

Northland announced the acquisition May 27, along with news that legendary lure designer Jarmo Rapala has joined the company.

"Working with Jarmo will allow us to extend the Northland brand with innovative and exciting new lures," said Northland CEO Gregg Wollner. 

The acquisition of Bagley will expand Northland's line into new markets and product lines. Bagley Bait Company will transition operations from Plymouth, Minn., to Northland's headquarters in Bemidji, Minn.

Jarmo Rapala
Jarmo Rapala

In 2015 Bagley introduced the proprietary HCM Process - Heat Compression Molding - which with wooden lures results in a superior product in consistency and function. Each bait is precisely weighted and balanced to produce the legendary subtle action anglers rely on cast after cast.

Rapala brings decades of lure design and manufacturing knowledge to Northland.

"I am excited to join the team at Northland," Rapala said. "Combining the skills of both teams at Bagley and Northland to bring new lures to market is exciting."

Northland Fishing Tackle was formed in 1975 by professional fishing guide John Peterson, who created jigs and tackle for his clients in a small remote cabin in northern Minnesota. Northland is one of the country's leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for panfish, perch, walleye, bass, trout, northern pike and muskie.

Bagley Bait Company has been building state-of-the-art balsa wood baits since 1960, and the lures are responsible for anglers winning four Bassmaster Classic world championships. Generations of anglers have used the innovative hard baits, jigheads and spoons worldwide for bass, walleye, pike and inshore saltwater species.


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