Holt Announces Retirement at G. Loomis

After a 45-year career "doing what I enjoy," fishing industry veteran Bruce Holt announces his retirement from G. Loomis Rods.

Holt Announces Retirement at G. Loomis

Bruce Holt enjoys all kinds of fishing including for big king salmon like this one. He'll have more time for chasing these in retirement after a decorated 45-year career with G. Loomis Rods.

Culminating a 45-year career in the fishing and hunting industries, including the last 34 years in senior executive positions with G. Loomis Rods, Bruce Holt has announced his retirement from the company effective the end of the year.

During his career at G. Loomis, Holt had a key role in the manufacturer’s rise to being one of the world’s most highly respected, high-performance rod makers. An avid bass angler, Holt played a large part as G. Loomis expanded its salmon and steelhead rod roots from being located in the Pacific Northwest to a major emphasis on the bass fishing market, along with rods designed for inshore and offshore saltwater use, and specific actions for walleye, trout and panfish anglers among other species.

Holt was one of the first in the fishing industry to host media and dealer trips to showcase the fish-catching features of G. Loomis rods in big bass lakes in Mexico and peacock bass in Brazil, along with special fishing locations he was always looking to discover. Holt contributed to G. Loomis’ success in numerous positions over the years, from being in charge of sales and marketing before Shimano’s acquisition of the company in 1997, to a nearly a decade-long stint as executive director and then returning to his media communications and public relations role the past nine years. 

Bruce Holt with his personal best smallmouth bass, which weighed 7 pounds, 3 ounces.
Bruce Holt with his personal best smallmouth bass, which weighed 7 pounds, 3 ounces.

Holt gave back to the industry by serving on the Bass Fishing Hall of Fame board of directors for 10-plus years, including being the Board vice president during major decisions about the Hall’s future. He was a member of the National Freshwater Fishing Hall of Fame Selection Committee and made sure G. Loomis supported the various fishing organizations including the International Game Fish Association, B.A.S.S. and Fly Fishers International among others.

“Bruce spent his career at G. Loomis as the guiding light for the company, always keeping the G. Loomis brand mission in focus and that angler expectations were fully realized by all involved in product development, manufacturing, sales and marketing,” said Dave Pfeiffer, president of G. Loomis’ parent company, Shimano North American Fishing, Inc. “He’s been a huge part of the company since its beginnings and will continue to be a vital member of the G. Loomis team even into his retirement. I’m sure Bruce will be anxious to test any new bass rods whether he is on the payroll or not.”

Holt always expressed being blessed for the opportunity to work in an industry full of good people.

“I’ll miss seeing and talking to them, but I’ll always remember them, especially the folks at the G. Loomis factory and Shimano because for me it’s always been about the people!,” he said. “I’m proud of our accomplishments as a team and even prouder to call them my friends. Not many people get to work at a job built around their love for fishing. A big thanks to my family for supporting me and my travels over the past 34+ years. It couldn’t have done it without them.”

Holt plans on remaining in the Kalama, Washington, area with his life partner Jean, the six children and 16 grandchildren they share, and a rigged-and-ready G. Loomis rod and Shimano reel always on hand.


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