Fishing Industry News: Northland, Bagley Hire Traditions; Redding Joins Jackson Kayak

In the latest fishing industry news, Northland Tackle and Bagley Bait Company have hired Traditions Media.

Fishing Industry News: Northland, Bagley Hire Traditions; Redding Joins Jackson Kayak

Northland Fishing Tackle and the Bagley Bait Company have hired Traditions Media marketing group.

The association begins Oct. 1.

“As fishing continues to reach new audiences and with license sales on the upswing, we look for every opportunity to communicate our brand messaging,” says Northland/Bagley President and CEO, Gregg Wollner. “I’ve known Noel Vick and the Traditions Media team for many years and admired their work. They are simply the best at what they do. I’m looking forward to the opportunity to work together.”

“We’re very excited,” adds Northland/Bagley Vice President of Sales and Marketing, Eric Naig. “Traditions Media is the PR leader in the fishing industry and it’s our standard operating procedure to surround ourselves with the best in the business. The Bagley acquisition gave us a little shot in the arm to finally come to Traditions for our PR needs, which is something we’ve wanted for some time. Joining forces with Traditions is going to be key in our rebranding of Northland Tackle, while also telling the Bagley story, which nobody’s told in a really long time. We’re excited to have Traditions Media onboard with all of its experience.”

Redding Joins Jackson Kayak

Jameson Redding has been hired as Fishing Development Lead for Jackson Kayak and will help tie consumer and team feedback directly with product design and quality control management.

“This past year Jackson has seen growth management exercises that have resulted in policies that are more focused on product vs. projects outside the manufacturing realm,” said James McBeath, Jackson’s Marketing Director.

Redding has associations with leading fishing manufacturers like Torqeedo, NRS, Bending Branches, Batson Enterprises and Zman, to name a few.

Hardy Releases Ultralite LL, Ultradisc

The new Hardy Fishing Ultralite LL rod series and Ultradisc reels from Hardy will be available to consumers beginning in September 2020.

The Ultralite LL delivers a series of technique specific rods that offer some of the most refined and usable actions on the market for European style and competition anglers. A high modulus SINTRIX NSX blank offers feel and balance for euro-nymphying anglers and the lightweight design maximizes line feel and sensitivity. The Ultradisc reel pairs perfectly with the Ultralite LL, offering a unique reel and spool design to keep ultra-thin line and leader-only setups from tangling as well as a scaled disc drag system for ultimate control.

Ultralite LL rods will retail for $785 in zero-weight to 4-weight options. Ultradisc reels will start at $325.95 and are available in 3- to 12-weight configurations.


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