Fishing Industry News: 5 Inducted Into Bass Fishing HoF; Morris Makes Forbes 400; and more.

Legendary anglers Mark Davis, David Fritts and Davy Hite join other fishing industry giants Chris Armstrong and Ed Chambers in joining the Bass Fishing Hall of Fame.

Fishing Industry News: 5 Inducted Into Bass Fishing HoF; Morris Makes Forbes 400; and more.

5 Inducted Into Bass Fishing Hall of Fame

Five men who made a substantial mark on the sport of bass fishing were inducted into the Bass Fishing Hall of Fame during ceremonies last October.

The class of 2019 featured three stars of professional bass fishing — Mark Davis of Mt. Ida, Arkansas, David Fritts of Lexington, North Carolina, and Davy Hite of Ninety Six, South Carolina — along with noted artist/illustrator, the late Chris Armstrong, and the founder of Zoom Bait Company, the late Ed Chambers. Formal ceremonies were held at Johnny Morris’ Wonders of Wildlife Museum and Aquarium in Springfield, Illinois.

The inductees were nominated by supporters of the Hall of Fame and elected by a 30-member panel of sportfishing industry leaders, members of the outdoor media, professional anglers and current inductees of the Hall of Fame.

“All these men, in both what they have done and continue to do, reflect perfectly on the Hall’s mission to celebrate, promote and preserve the sport of bass fishing,” said John Mazurkiewicz, vice president of the Hall of Fame Board and Nominations Committee chair. “We are confident the selection process first implemented last year helps ensure that we will continue to induct the most deserving bass fishing innovators and pioneers.”

The Hall of Fame museum opened in November 2017 within the Wonders of Wildlife complex at the flagship Bass Pro Shops store in Springfield. On display in the museum are artifacts, photos and biographical information about 71 members of the Hall of Fame who have been inducted since 2001.

 

Johnny Morris Makes List of 2019 Forbes 400

Bass Pro Shops founder Johnny Morris ranked No. 207 on the 2019 Forbes 400, which ranks and profiles the country’s richest people by their estimated net worth.

Morris, 71, made the list with an estimated net worth of $3.8 billion. He founded Bass Pro Shops in 1972 after starting it in his father’s liquor store in Springfield, Illinois. It currently is one of the world’s largest retailers.

In 2017 Bass Pro Shops bought its biggest competitor, Cabela’s, for almost $5 billion. Morris also founded the Wonders of Wildlife National Museum and Aquarium, which opened in 2017, and the White River Marine Group, which includes leading boat brands Tracker, Nitro and Tahoe.

 

Tuf-Line Taps Brothers & Company as Agency of Record

Brothers & Company has been selected as creative Agency of Record by Tuf-Line, the recreational fishing line business owned by Mustad and manufactured by Western Filament.

“Brothers’ unique understanding of anglers down to niche, regional markets, along with their consistent delivery of national-quality content and strategy, made them the obvious fit for newly acquired Tuf,” said Jordan Davis, president of O. Mustad & Son Americas and Tuf-Line.

With the addition of Tuf-Line, Brothers expands its fishing portfolio with a premium fishing line offering for competitive and recreational angling.

“It’s rare that you get to hit the starting line with this level of confidence in the leadership of the brand,” noted Jeff Tolle, chief brand officer at Brothers. “We’ve worked alongside the Mustad team’s best-in-class execution and are thrilled to join them in another arena with Tuf-Line. There are so many opportunities for digital and PR storytelling and creative executions with Tuf-Line, and we’re chomping at the bit to continue introducing the brand and its high-performance lines to more consumers worldwide.”

Western Filament is based in Grand Junction, Colorado, and provides synthetic fiber materials such as polyester, nylon and Kevlar.



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