Pure Fishing recently announced the close of purchase for Plano Synergy Holdings, then immediately sold the Plano Synergy archery and hunting accessories brands to GSM Outdoors.

Feature-packed and designed to provide functional all-day comfort.

The Gamakatsu Gika rig is a remarkable technique for catching largemouth and smallmouth bass across North America.

A hands-free solution for securing a single fishing rod.

Gamakatsu has put a different spin on its new Under Spin head.

This handy accessory allows anglers to run three rods on either side of the boat perfectly spaced in a precise pattern for optimum coverage.

If you need a quick and easy way to transport your fishing tackle without a tangled mess, then check out the new Lure Lock Roll-Up.

Factory treble hooks are often the weak link on saltwater lures, leading to lost fish and bruised egos.

Lightweight performance and extreme durability are hallmarks of the new American-made St. Croix Victory bass rods.

The non-chlorine Iosso Live Well Cleaner is biodegradable and safely removes algae, stains and odors without leaving residue.