A simple but unique idea became the building block of Bullet Weights, one of the largest and most innovative sinker manufacturing companies in North America.

ICAST, the world’s largest recreational fishing trade show, has transitioned from a physical show to a virtual event with ICAST 2020 Online.

BRP (Bombardier Recreational Products) has stopped production of its Evinrude outboard motors and has entered into an agreement with Mercury Marine to support boat packages.

Customers like to know which lures are preferred by your experienced sales staff. One great way to provide this insight is with an end cap filled with top lure picks.

Northland Fishing Tackle has acquired Bagley Bait Company, which will transition operations to Bemidji, Minnesota.

Underwater cameras and other models can add to your store’s bottom line. Here’s a rundown of the most popular fishing cameras.

Millennium Marine B-Series Fishing Seats feature contoured sling material made of UV-resistant, breathable cool fabric.

If you stock spinnerbaits with only an open loop, then you’re missing sales, especially in northern pike country.

Industry veteran Gregg Wollner is the new Chief Executive Officer of Northland Fishing Tackle.

How Wally Marshall went from a plumbing career to being known nationwide as Mr. Crappie.