Third Generation of Perkins Family to Lead Orvis and More Fishing Industry News

Third generation of Perkins family to lead Orvis; boat buying frenzy across U.S.; Clean Drain Dry Initiative unveils new tools to fight invasive species; and St. Croix Rods Virtual Customer Appreciation Day, June 18-20.

Third Generation of Perkins Family to Lead Orvis and More Fishing Industry News

Orvis President Simon Perkins (left) releases a permit near Punta Gorda, Belize, while fishing with legendary guide Scully Garbutt.

Third Generation of Perkins Family to Lead Orvis

Orvis, the family-owned international outdoor retailer, has appointed a third member of the Perkins family to lead the company.

Simon Perkins assumes full strategic and operational leadership of Orvis as President. Outgoing President and CEO Bill McLaughlin, who has worked closely with Perkins on the executive team, will act as an advisor through the transition period.

Simon Perkins
Simon Perkins

“We have worked hard over a decade to position Orvis to thrive in the omni-channel retail environment of the future,” said Orvis Chair Marka Hansen. “Simon is the ideal leader to drive our brand forward, continuing to inspire our customers and partners. Since joining the company in 2012, he has served as a unifying leader across categories and acted as a leading voice in the evolution of product innovation, brand storytelling and purpose-led business initiatives.

Perkins is the son of Leigh ‘Perk’ Perkins, former Orvis CEO, and grandson of Leigh H. Perkins, who purchased the Orvis Company in 1965.

In addition to the appointment of Perkins, the Board of Directors recently named Hansen as Chair and Roger Farah Vice Chair and special advisor to the President.


Boat Buying Frenzy Across U.S.

From all over the country, we are now getting reports that a boat buying frenzy is playing out at many dealerships. From runabouts and center consoles to large express and flybridge cruisers and motor yachts, boats are selling at a fast pace, and many dealers are running out of inventory. Builders of large boats in the $1 to $2 million range report that nationwide inventory is often in single digits, and in some cases only a couple of boats are available for immediate delivery. One financial institution is saying its boat loan business is up 31%. BoatTEST has seen a huge spike in boat research on its website, something echoed by virtually all major online classified services.


Clean Drain Dry Initiative Unveils New Tools to Fight Invasive Species

Wildlife Forever’s Clean Drain Dry Initiative has developed new and innovative products to help stop the spread of invasive species.

State, federal and local stakeholders are encouraged to use the ready-made materials for public awareness on how and why Clean Drain Dry is critical to protect resources and outdoor sports. Across the country, invasive species are forcing managers to create new restrictions to protect natural resources. Invasive species destroy native habitat and are a leading cause for endangered species listing.

Wildlife Forever’s new Clean Drain Dry Catalog features a comprehensive array of tools, educational resources and marketing materials. It also includes media services to engage the public with proven best practices that prevent invasive spread

Developed in partnership with state, federal, county and lake association input, the Clean Drain Dry Catalog is full of educational tools, marketing and media components. Boat ramp cleaning stations, hand tools, access signage and educational handouts tell the Clean Drain Dry message and are available in ready-made format or can be customized and tailored. 

To learn about services, contact Dane Huinker: or visit


St. Croix Rods Virtual Customer Appreciation Days, June 18-20, 2020

The St. Croix Rod Customer Appreciation Day is fast approaching, bringing one-of-a-kind opportunities, unique product discounts, seminars and more.

“Due to the coronavirus pandemic, we’ve moved the first phase of the event to a virtual format,” said St. Croix Product Manager Ryan Teach. “That will take place during the event’s traditional timeframe, but it will span June 18-20.

"People can come and go as their time allows. The virtual event will include all the same great deals on rods, reels, combos, ac-cessories and apparel our customers have come to expect from CAD, along with interactive webinars with St. Croix pros, instructional video content, free prize drawings, video messages from St. Croix staff, a virtual tour of the Park Falls factory and more.”


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