Get On Board Campaign Reaches Over 640 Million and Other Industry News

In the latest fishing industry news, in less than two months the new Get On Board fishing and boating campaign has reached an audience of more than 640 million.

Get On Board Campaign Reaches Over 640 Million and Other Industry News

Take Me Fishing and Discover Boating Reaches Over 640 Million 

In less than two months since the launch of Get On Board, the campaign has reached an audience of more than 640 million.

Get On Board is a collaborative marketing push from Take Me Fishing and Discover Boating with the aim to help more people enjoy water recreation activities. 

The campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of America (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the rewards of boating and fishing while safely social distancing.

Get On Board took its inspiration from rising consumer interest in safe outdoor recreation amidst COVID-19.

“As Americans seek ways to recreate responsibly, one in five people have become more interested in taking up fishing,” says Frank Peterson president and CEO of RBFF. “Through Get On Board, we’ve created a powerful platform to make the joys of fishing and boating more relevant than ever for new audiences.

Nearly 200 industry members have joined the campaign, which is open to all brands and leaders throughout boating and fishing.

“We hope to continue our industry’s momentum by engaging even more dealers, marinas, and manufacturers in using the Get On Board assets and messaging,” says Matt Gruhn, MRAA president. “We want to ensure that the entire industry unites behind this campaign to let consumers know that boating is a safe and enjoyable way to spend their family and recreation time.”

Those interested are encouraged to use the campaign hashtag #TheWaterIsOpen.


Shimano Honors Tanner Worley and Doug Rusch with 2020 Sales Rep Awards

Shimano has recognized Tanner Worley of Sportco Marketing and Doug Rusch of the Don Coffee Company for their exceptional service to the company and their customers in selling Shimano brands, including G Loomis, PowerPro and Jackall.  

Worley is the 2020 recipient of Shimano’s Stella award for his account sales growth efforts over the past year. The award is based on exceptional dealer service, the commitment to customer relationship management process and the willingness to take over ownership to Shimano initiatives.

“Tanner’s efforts with dealers in Arkansas, Oklahoma and North Texas since ICAST 2019 and then through the COVID-19 crisis showed not only that commitment, but in many instances, he went way above and beyond in working with his accounts to shift and pivot so they would have tackle on their shelves,” said Chris Brondell, vice president of sales for Shimano.

Rusch earned Shimano’s Rep of the Year award. He handles dealers and distributor accounts in the greater New York City area.

“He has always represented the Shimano brands in both the most professional way and personal way with all his accounts,” Brondell said. “While his account sales increases diminished when COVID-19 hit the East Coast hard in March and April, he pressed forward with his dealers when they were able to open to see an exceptional amount of avid and new anglers visiting their shops.”

International Fly Fishing Symposium Postponed 

The 30th International Fly Tying Symposium originally scheduled for late November 2020 is postponed until 2021

The event was to take place in Parsippany, New Jersey, but after careful consideration, founder Chuck Furimsky made the decision to postpone until 2021.

“We never missed a symposium and withstood catastrophes from hurricanes, record warm temperatures, striper and bluefish blitzes and snowstorms," he said. "But never did we have to compete with anything like the COVID-19 pandemic."

Novemeber is the target dates for the 2021 event.


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