The new-for-2020 Daiwa Tatula 300 baitcasting reel is designed for throwing large lures for big bass.

New-for-2020 Shimano Vanford spinning reels are packed with high-performance features and available in seven sizes.

Take a fishing reel brand with a legendary reputation, add digital technology to prevent backlashes, and offer the new baitcaster for less than $200 and you have an easy sale.

Don’t underestimate the number of anglers — adults included — who prefer simple spincast (push-button) reels with matching rods.

It makes financial sense to partially fill a fishing reel spool with backing. Teach this trick to your consumers and they’ll appreciate the insight and honesty.

Matching the correct size spinning reel to a rod is key to selling a well-balanced, fish-catching package.

Whenever you sell a baitcasting reel, explain to customers why tape should be used to avoid braid slipping on the spool.

Designed for pitching and flipping, the Daiwa Tatula Elite P/F weighs 6.9 ounces is available in gear ratios of 7.1:1 or 8.1:1, with handle on the right or left (four models total).

How many spinning and baitcasting reels should you stock in your store? Believe it or not, you’ll sell a greater number by stocking fewer.