Customers like to know which lures are preferred by your experienced sales staff. One great way to provide this insight is with an end cap filled with top lure picks.
If you stock spinnerbaits with only an open loop, then you’re missing sales, especially in northern pike country.
Air-brushed creations for fishing would surely be snubbed by art connoisseurs, but anglers flock to tackle stores to buy custom-painted lures.
Hot new fishing lures won’t be new for long, and while they might be hot for some time, it pays to have displays in your store that quickly grab the attention of customers.
If you don’t regularly watch fishing content on YouTube, then chances are good you’re losing sales by not stocking the hottest lures.
PRADCO Fishing Executive Director of Sales and Marketing Chris Gulstad explains the challenges and rewards of managing 20 iconic lure brands.
Some spinnerbaits on display in your store come with a protective hook sleeve; be sure to tell customers to remove it before fishing!
Designed by BASS Elite Series Angler John Crews, the SPRO Spin John 80 Spy Bait is available in eight proven color patterns.
If you’re not prospecting for sales boosts from hot new fishing products and seasonal favorites, you’re missing out on a great opportunity.
A cork board fishing lure display is a clever way to sell more lures to avid youth anglers who keep track of their PBs (personal bests).
PRADCO Outdoor Brands is an icon in the bass fishing market, and with its acquisition of the Bobby Garland brand, it’s now targeting crappie anglers, too.
Don’t overlook local lure makers when considering options for your store to help increase sales and fulfill your customers’ needs.
Z-Man Fishing Products earned the Commitment to Excellence Award and Best Soft Lure Award for its TRD BugZ at the Pitman Creek Fall Dealer Show held in October 2019.
Bio Bait claims that its patented, water-soluble lures are a safer alternative to soft plastics, but do fish like them?
Felmlee Lures now offers its top three bass lures in one convenient Bass Starter Kit.
Redfish are one of the most aggressive, wary inshore saltwater species targeted by anglers. They're fun to catch, especially on a simple Yakima minnow lure they — and other fish — simply can't resist.
Frustration can set in when trying to catch finicky schooling bass focusing on live forage instead of your artificial bait. Try these secret tips for catching schooling bass from veteran pro angler Matt Arey.
Want to catch more walleyes? Use the freshest, most lively bait possible and the best live bait rigs to offer realistic presenations for more strikes.
Bass fishing in matted vegetation such as milfoil requires specific tactics. Veteran pro Mike Iaconelli has one sure-fire method of getting big strikes and it's not what you think.
If you dream of catching lots of Canada walleyes but don’t have the money for a fly-in adventure, check out Manitoba’s Q Lake — and pack plenty of spinners and bottom bouncers.
Bio Bait claims that its patented, water-soluble lures are a safer alternative to soft plastics, but do fish like them as well?
