Ideal for flippin’ rigged Texas-style or as a jig trailer, the Zoom Bait Magnum Ultra-Vibe Speed Craw is 20% larger than the original Ultra-Vibe Speed Craw.
Designed to attract both saltwater and freshwater gamefish, the Thundermist Uni-Viper Spoon works well in a variety of presentations.
Developed specifically for saltwater pursuits, the Daiwa Zakana Casting Jig works well for casting and retrieving, or jigged vertically.
Thundermist Catch-A-Cat Bait Pockets are designed to hold bait such as chicken livers, cut baits and other catfish favorites.
The Rap-V Blade from Rapala is a hybrid lure that combines the best features of a lipless crankbait with a blade bait.
Customers like to know which lures are preferred by your experienced sales staff. One great way to provide this insight is with an end cap filled with top lure picks.
If you stock spinnerbaits with only an open loop, then you’re missing sales, especially in northern pike country.
Air-brushed creations for fishing would surely be snubbed by art connoisseurs, but anglers flock to tackle stores to buy custom-painted lures.
Hot new fishing lures won’t be new for long, and while they might be hot for some time, it pays to have displays in your store that quickly grab the attention of customers.
If you don’t regularly watch fishing content on YouTube, then chances are good you’re losing sales by not stocking the hottest lures.
PRADCO Fishing Executive Director of Sales and Marketing Chris Gulstad explains the challenges and rewards of managing 20 iconic lure brands.
Some spinnerbaits on display in your store come with a protective hook sleeve; be sure to tell customers to remove it before fishing!
Designed by BASS Elite Series Angler John Crews, the SPRO Spin John 80 Spy Bait is available in eight proven color patterns.
If you’re not prospecting for sales boosts from hot new fishing products and seasonal favorites, you’re missing out on a great opportunity.
A cork board fishing lure display is a clever way to sell more lures to avid youth anglers who keep track of their PBs (personal bests).
PRADCO Outdoor Brands is an icon in the bass fishing market, and with its acquisition of the Bobby Garland brand, it’s now targeting crappie anglers, too.
Don’t overlook local lure makers when considering options for your store to help increase sales and fulfill your customers’ needs.
Z-Man Fishing Products earned the Commitment to Excellence Award and Best Soft Lure Award for its TRD BugZ at the Pitman Creek Fall Dealer Show held in October 2019.
Bio Bait claims that its patented, water-soluble lures are a safer alternative to soft plastics, but do fish like them?
Felmlee Lures now offers its top three bass lures in one convenient Bass Starter Kit.
Redfish are one of the most aggressive, wary inshore saltwater species targeted by anglers. They're fun to catch, especially on a simple Yakima minnow lure they — and other fish — simply can't resist.
