A cork board fishing lure display is a clever way to sell more lures to avid youth anglers who keep track of their PBs (personal bests).
PRADCO Outdoor Brands is an icon in the bass fishing market, and with its acquisition of the Bobby Garland brand, it’s now targeting crappie anglers, too.
Don’t overlook local lure makers when considering options for your store to help increase sales and fulfill your customers’ needs.
Z-Man Fishing Products earned the Commitment to Excellence Award and Best Soft Lure Award for its TRD BugZ at the Pitman Creek Fall Dealer Show held in October 2019.
Bio Bait claims that its patented, water-soluble lures are a safer alternative to soft plastics, but do fish like them?
Felmlee Lures now offers its top three bass lures in one convenient Bass Starter Kit.
Redfish are one of the most aggressive, wary inshore saltwater species targeted by anglers. They're fun to catch, especially on a simple Yakima minnow lure they — and other fish — simply can't resist.
Frustration can set in when trying to catch finicky schooling bass focusing on live forage instead of your artificial bait. Try these secret tips for catching schooling bass from veteran pro angler Matt Arey.
Want to catch more walleyes? Use the freshest, most lively bait possible and the best live bait rigs to offer realistic presenations for more strikes.
Bass fishing in matted vegetation such as milfoil requires specific tactics. Veteran pro Mike Iaconelli has one sure-fire method of getting big strikes and it's not what you think.
If you dream of catching lots of Canada walleyes but don’t have the money for a fly-in adventure, check out Manitoba’s Q Lake — and pack plenty of spinners and bottom bouncers.
Bio Bait claims that its patented, water-soluble lures are a safer alternative to soft plastics, but do fish like them as well?
As the largest fishing trade show in the world, ICAST is the place to be to see all the latest innovations to help anglers catch more and bigger fish.
If the summer bass fishing starting team consists of football jigs, big worms and deep crankbaits, the first backup off the boat deck should be a flutter spoon. Pro angler Matt Arey explains how to fish this big, unique bait.
Professional angler Casey Ashley knows in summer he needs to have a topwater popper tied on his line. Find out why and why you should have tone, too.
Professional angler Gerald Swindle of Alabama gives his best tips for catching bass in summer on giant worms.
Muskie lures are large, often colorful — and always expensive! Test your knowledge about 12 of today’s hottest baits.
Crankbaits come in a vast array of impressive color options that can confuse some anglers when it's time to choose. But veteran professional angler Gerald Swindle believes you need only three basic colors.
The first push shallow by spring crappies has nothing to do with spawning, it’s all about finding food.
If you're into sight-fishing for bass, having the right bait that aggravates fish enough to bite is critical. The Psycho Dad might be the best one to try.
In the world of professional bass fishing, anglers are quick to give credit to their sponsors, but what happens when you catch the winning fish on another company’s lure?
