SPRO Power Bucktail custom jigs are durable and unique, with highly attractive styling that will appeal to a wide variety of saltwater game fish.
A wake bait that’s designed to shake, rattle and roll.
Large worms are more adaptable than many anglers give them credit for, so don’t be afraid to advertise them that way.
The Ever Green Gizmo floating creature bait looks like a cross between a spider and a wasp, two creatures frequently smashed on the surface by bass and panfish.
Knowing the “old” lures anglers still want can mean big money for your store
Owner Danny Blandford explains how precision in tackle designs, precision in soft plastics recipes and precision in order fulfillment are keys to success for Secret Lures Co.
The Cotton Cordell Tail-Weighted Boy Howdy is a deadly surface lure for schooling fish such as bass and stripers.
Measuring 6 inches long, the SPRO WaveTail Grub can be fished solo on a standard jighead or rigged on a wide variety of lures as a trailer.
Point customers to these 10 top bass lures when they’re heading south of the border to the famed lakes in Mexico. (These lures work in Texas and elsewhere, too.)
Measuring 2.75 inches long, the new Strike King Rage Ned Craw is ideal for finesse fishing and proportioned to fix perfectly on a Ned Rig jighead.
The unique head design of the Z-Man CrossEyeZ Flipping Jig allows it to slip easily through heavy cover and the heavy-duty 4/0 VMC flipping hook provides positive hookups.
The Gamakatsu Under Spin Head has a premium 4/0 Heavy Cover hook and a small, chrome willow leaf blade for a subtle trigger.
SPRO is introducing three lures at a value price in its new Essential line — a popper, square bill and minnow.
Ideal for flippin’ rigged Texas-style or as a jig trailer, the Zoom Bait Magnum Ultra-Vibe Speed Craw is 20% larger than the original Ultra-Vibe Speed Craw.
Designed to attract both saltwater and freshwater gamefish, the Thundermist Uni-Viper Spoon works well in a variety of presentations.
Developed specifically for saltwater pursuits, the Daiwa Zakana Casting Jig works well for casting and retrieving, or jigged vertically.
Thundermist Catch-A-Cat Bait Pockets are designed to hold bait such as chicken livers, cut baits and other catfish favorites.
The Rap-V Blade from Rapala is a hybrid lure that combines the best features of a lipless crankbait with a blade bait.
Customers like to know which lures are preferred by your experienced sales staff. One great way to provide this insight is with an end cap filled with top lure picks.
If you stock spinnerbaits with only an open loop, then you’re missing sales, especially in northern pike country.
Air-brushed creations for fishing would surely be snubbed by art connoisseurs, but anglers flock to tackle stores to buy custom-painted lures.
