Fishing electronics notable announces new nosecone transducer for its Ghost freshwater trolling motor.

The Garmin quatix 6X Solar is the company’s first marine-centric, solar-charging GPS smartwatch.

The Mercury 1st Mate Safety/Security System provides potentially lifesaving safety features and helps secure property from theft.

Underwater cameras and other models can add to your store’s bottom line. Here’s a rundown of the most popular fishing cameras.

Precise lure presentation in the depths is possible with the high-tech Cannon Optimum Electric Downrigger.

Garmin and Lowrance have entered the trolling motor category with brushless motors. Is it a better design?

If you’re selling trolling motors, big changes are afoot that customers will be asking about during spring and summer 2020.

Any tackle shop can sell a few fish finders. To set your store apart from the crowd, and boost your fish finder sales, focus on education — and offer installation.

Exactly four years after the first season of 39 Hours, the online angling sensation is back and better than ever, headlined by Aqua-Vu Underwater Viewing Systems.

For as long as new Aqua-Vu owner Kolt Ringer can remember, two passions have fueled his family’s existence: business and fishing.

Lowrance, which is well known for its fishfinders, will soon offer trolling motors. This teaser video shows the new motor in action.