Polarized Fishing Glasses: Stock at Least 3 Lens Colors

Polarized fishing glasses protect your eyes and, depending on water clarity, a better view of a fish’s underwater world.

Polarized Fishing Glasses: Stock at Least 3 Lens Colors

Most of the customers who walk into your store own multiple rod-and-reel combos, but some of them own only one pair of polarized fishing glasses. That’s a mistake that could be costing them fish, and it’s an opportunity for you to make an additional sale or two.

In addition to helping anglers see into the water, polarized fishing glasses protect your eyes from the sun and flying hooks. I worked as a fishing guide in northern Minnesota for five summers, and one of my rules was everyone had to wear glasses of some sort for safety. To ensure everyone complied, I carried two loaner pairs of polarized fishing glasses in my boat.

I think you should stock at least three lens colors in your store; each one excels during specific situations.

  • Yellow lenses are best for low-light conditions. This means the hours near sunrise and sunset, as well as heavily overcast days, regardless of whether it’s raining.
  • Amber or copper lenses are best for spotting fish and underwater structure under bright skies in clear or slightly stained water.
  • Gray lenses are a good all-around on-the-water choice for the brightest days. In my experience, it’s more difficult to spot fish and underwater structure with gray lenses vs. amber ones. That said, I have buddies who are avid anglers who choose gray over amber while sight fishing. Like many things in life, personal preference rules the day.

Note: The lens colors I’ve mentioned above aren’t standard across sunglass brands. That is, companies often have their own lens color names, but the idea is the same. For example, Costa Del Mar has a “Choosing a Lens Color” page on its website that dives deep into the topic for its specific lens names/choices.

The author wearing Green Mirror lenses from Costa, which are designed specifically for inland anglers who want to sight fish and see underwater objects in fairly clear water.
The author wearing Green Mirror lenses from Costa, which are designed specifically for inland anglers who want to sight fish and see underwater objects in fairly clear water.

Within the Costa offering, its Green Mirror lens is a best seller with inland anglers (bass, pike, muskies, etc.), while its Blue Mirror is No. 1 with offshore anglers. Remember what I said about personal preference? I own both the green (Costa model Rafael) and blue (model Tico), and even though I fish only inland waters, I prefer Blue Mirror because it enhances but doesn’t change natural colors (trees, sky, etc.). This is the reason why some of my buddies wear gray lenses instead of amber/copper. With gray, all objects around you look the same (only more brilliant), while an amber/copper lens will change the color tone slightly. Yellow lenses change natural color tones even more.

As you go up in price, you generally will have more choices in lens color. For example, check out the extensive lens lineup from Wiley X (glasses priced from $90 to $160). Many of its most popular men’s fishing glasses are available in a choice of five different polarized lenses.

I suggest you stock higher priced polarized fishing glasses in amber/copper and gray lenses because those are the ones anglers will wear the vast majority of their time on the water. As I stated earlier, many of these anglers will own only one pair of sunglasses, however, so you have the chance to explain to them the benefit of owning a yellow lens for low-light conditions. While they probably won’t want to spend $200 on a yellow lens offering that they won’t wear as their primary pair, you could have success selling them one for $30 to $50. For example, the new S11 Optics Clinch from Strike King sells for $39.99 and is available in Yellow Silver Mirror lens.

Strike King’s new-for-2020 S11 Optics Clinch in Yellow Silver Mirror lens is a good value for the angler who wants a pair of polarized fishing sunglasses specifically for low light.
Strike King’s new-for-2020 S11 Optics Clinch in Yellow Silver Mirror lens is a good value for the angler who wants a pair of polarized fishing sunglasses specifically for low light.

One key to selling more polarized fishing glasses in your store is having your sales staff educated on the benefits of various lens colors, then explaining it to the customer.



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